While we all know that what makes "a good pillow" is a particularly subjective definition which goes to vary greatly counting on your personal preference, we truly believe that natural latex, from which latex pillows are made, when compared to the other filling material, perfectly maintains the apt balance between softness and a stiff support. A natural latex pillow will target and cushion those areas of your body which require it most - regardless of what position you happen to sleep in!
Natural latex which is used for making contour pillow is just about the sole pillow material. While there are a variety of materials - like down or wool - which fulfil a couple of features of a good pillow, only natural latex consistently offers the whole package. And, as another bonus, its manufacturing process is extremely environmentally friendly and sustainable too.
Some people prefer to sleep on soft pillows, spending their nights feeling as if they're floating away on a cloud. Others prefer their pillows to be firm, preferring the constant reminder of the support that their pillow is providing them. Still, others sleep best on something within the middle, not too hard but not too soft - or, as Goldilocks would say about Baby Bear's bed, "just right"!
Counter Pillows: The new type
But with all those different personal preferences out there, is there any material which may offer everything a sleeper might want? You know there's - and by now, you've probably guessed just what it’s, too. That's right! Natural latex!
Natural latex is "foamed" during the manufacturing cycle, which makes the material extremely fluffy and easy to breathe. The material is highly elastic which creates a texture which helps in satisfying the customers as they like their pillow to be "springy" or "bouncy". While natural latex is pressure-sensitive, almost like memory foam - meaning that it reacts to the pressure of your body as you like - it's significantly more elastic, meaning that it supports your body instead of embracing it. A foam pillow will often leave you feeling as if your head is "sinking" into the fabric, leading to a "trapped" sensation and difficulty getting yourself out of bed within the morning.
Also, memory foam pillows may rapidly develop "impressions" within the shape and usual position of your head, making it harder and harder to seek out a cushy sleeping position in the dark. The elasticity of natural latex pillows means this risk is practically non-existent.